Who we are

A long tradition of farmers

Our genealogical research dates back as far as 1844 with the birth of Goio Carlo. After moving from the province of Novara to the province of Vercelli, the heirs Goio Francesco and later Goio Mario took over the family's farming activities.

The New Generation

It was in 1970 that Goio Piero took over the reins of the company, cultivating rice in an intensive manner, using, as was conventional at the time, pesticides and chemical fertilisers. In the early 1990s, the company began to rethink conventional cultivation and thus adhered to EEC Regulation 2078/92, a practice relating to agricultural production methods that are compatible with the requirements of environmental protection and with the care of the countryside.

In 2012 Goio Piero decided to make way for the younger generation and in December of that year his daughter Goio Stefania took over as owner.

In 2015 the turning point: we decided to abandon manure and weed killers to cultivate the land with a more healthy and respectful of Nature method and inspired by the procedures already used traditionally.

This not only allows us to produce a healthy and natural rice, but also to be more environmentally and economically sustainable.