my family history, back in 1844, came to life with the birth of Goio Charles, in the green lands of Piedmont, specifically in Novara.
He would later move with his family to the province of Vercelli where the son Francis, custodian of the family's soil and dreams, established its roots.
along with him the son Mario carried on its helm, but his time was too short with his untimely death at age 39, leaving a void that only my father, Goio Piero, has been able to fill.
My father has always been my reference point, a tireless father and worker who to this day has not stopped being by my side. His dedication and constant commitment inspire me every day to give the best of myself.
In 2015, I decided to make a significant change of course, abandoning old practices to embrace a more natural and sustainable way of farming the land. It was a bold but necessary step to protect our planet and ensure a better future for generations to come.
Finally, in 2018, I opened the doors of direct sales in Rovasenda (Vercelli), the place that saw our dreams grow, among locals and curious wayfarers.
Our story is one of sacrifices, challenges and successes, but above all it is a story of love. Love for the land, for family and for our work. And we will continue to write new chapters, with the same passion and determination that has brought us this far.
